7up Sign
by Flees Photos
Title
7up Sign
Artist
Flees Photos
Medium
Photograph - Home Decor And Giclee Wall Art By Chris Flees
Description
The history of 7UP soda dates back to the early 20th century. Created in 1929 by Charles Leiper Grigg, 7UP was originally formulated as "Bib-Label Lithiated Lemon-Lime Soda." The drink contained lithium citrate, a mood-stabilizing substance used in various tonics during that time. Lithium was removed from the formula in 1950.
The name "7UP" is believed to have originated from the seven main ingredients in the original formulation. However, the specific ingredients and their number varied over time. The drink was marketed as a refreshing and uplifting beverage, advertised with slogans such as "You Like It, It Likes You" and "The Fresh Up Drink."
Over the years, the brand underwent several ownership changes and marketing campaigns. In the 1970s and 1980s, 7UP gained popularity with the "Uncola" advertising campaign, emphasizing its unique qualities as a clear soda with a lemon-lime flavor, differentiating itself from colas.
Throughout its history, 7UP has introduced variations like diet versions and flavored editions to appeal to changing consumer tastes. It has remained a popular choice among consumers seeking a caffeine-free, lemon-lime soda option.
The brand has also been involved in various marketing initiatives, partnerships, and sponsorships, aligning itself with sports events, music, and other cultural activities to maintain its relevance in the beverage market.
Uploaded
November 28th, 2023
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