Pepsi Cola Vintage sign 003 Photograph by Flees Photos

Pepsi Cola Vintage sign 003

by Flees Photos

Canvas Print

$133

Framed Print

$153

Art Print

$28

Poster

$28

Metal Print

$123

Acrylic Print

$132

Wood Print

$102

Tapestry

$39

Throw Pillow

$25

Shower Curtain

$69

Bath Towel

$33

Ornament

$11

Jigsaw Puzzle

$38

Tote Bag

$23

Weekender Tote Bag

$44

Zip Pouch

$22

Portable Battery Charger

$47

Yoga Mat

$61

Greeting Card

$5.45

Spiral Notebook

$15

Sticker

$5.25

iPhone Case

$26

Beach Towel

$33

Round Beach Towel

$71

Weekender Tote Bag

$44

Coffee Mug

$14

Men's Clothing

$26

Women's Clothing

$26

Youth Clothing

$22

Toddler Clothing

$20

Baby Clothing

$24

Title

Pepsi Cola Vintage sign 003

Artist

Flees Photos

Medium

Photograph - Home Decor And Giclee Wall Art By Chris Flees

Description

The history of Pepsi Cola is a fascinating journey that dates back to the late 19th century. Here's a brief overview of its key milestones:

Early Beginnings (Late 1800s):

In the late 1800s, Caleb Bradham, a pharmacist from New Bern, North Carolina, began experimenting with creating his own soft drinks as a way to offer a refreshing and appealing beverage to his customers. He initially called his creation "Brad's Drink."
Creation of Pepsi-Cola (1893):

In 1893, Caleb Bradham officially renamed his drink "Pepsi-Cola." The name was derived from the word "dyspepsia," meaning indigestion, and the kola nuts used in the recipe. The drink was intended to help with digestion.
Early Marketing and Expansion (Early 1900s):

Bradham started bottling and distributing Pepsi-Cola, focusing on the quality of his product. He used the tagline "Exhilarating, Invigorating, Aids Digestion" to market the drink.
The brand expanded beyond its hometown, and by the early 1900s, Pepsi-Cola was being sold in other states.
Bankruptcy and Rebranding (1931):

The Great Depression took a toll on Pepsi-Cola's sales and finances. In 1931, the company filed for bankruptcy.
The company was purchased by Charles G. Guth, a businessman, who revamped its image and advertising. He introduced the 12-ounce bottle for the same price as competitors' 6-ounce bottles, adopting the famous "Nickel, Nickel" advertising campaign.
Challenge to Coca-Cola (Mid-20th Century):

Throughout the mid-20th century, Pepsi-Cola engaged in vigorous competition with its primary rival, The Coca-Cola Company. This rivalry led to creative advertising campaigns, celebrity endorsements, and various marketing strategies.
Pepsi Generation and New Innovations (1960s-1970s):

In the 1960s, Pepsi introduced the "Pepsi Generation" campaign, targeting young consumers and embracing the spirit of the times.
Pepsi also pioneered the use of the "Pepsi Challenge," a taste test campaign that claimed consumers preferred the taste of Pepsi over Coca-Cola in blind taste tests.
PepsiCo Merger (1965):

In 1965, Pepsi-Cola merged with Frito-Lay, a snack food company, to form PepsiCo, Inc. This merger marked the company's expansion beyond beverages.
Global Expansion and Diversification (Late 20th Century):

Throughout the latter half of the 20th century, PepsiCo expanded its product portfolio to include various brands, snacks, and beverages.
PepsiCo's global reach grew, and it became a major player in the international soft drink market.
New Campaigns and Partnerships (21st Century):

In the 2000s and 2010s, Pepsi continued to innovate with new advertising campaigns and partnerships with popular figures and events.
Notably, the brand focused on aligning itself with pop culture and social causes through campaigns like the "Refresh Project" and partnerships with entertainment events like the Super Bowl halftime show.
Throughout its history, Pepsi Cola has undergone numerous changes, expansions, and innovations to become one of the most recognized and consumed soft drink brands worldwide, rivaling Coca-Cola in popularity and market presence.