Photograph - Home Decor And Giclee Wall Art By Chris Flees
This is a Rising Sun flour vintage sign.
Rising Sun Flour was a brand of flour that was once popular in the United States. The history of Rising Sun Flour can be traced back to the late 19th century when the flour miller George R. Lyon established a flour milling company in Kansas City, Missouri. Lyon's company was called the Lyon-Brand Milling Company, and it was one of the largest flour mills in the world at the time.
In 1889, Lyon's company began producing a new type of flour that was marketed under the name "Rising Sun Flour." The flour was advertised as being made from the finest quality wheat and was said to produce excellent results in baking. The name "Rising Sun" was chosen to evoke the idea of a new day and a new beginning.
The Rising Sun Flour brand quickly became popular with bakers and homemakers throughout the United States, and Lyon's company began to expand its operations to meet the demand. By the early 20th century, the Lyon-Brand Milling Company had become one of the largest milling companies in the country, with mills in several states.
Rising Sun Flour continued to be a popular brand of flour throughout the first half of the 20th century. However, with the rise of industrial food production and the decline of traditional home baking, the brand began to lose popularity in the latter half of the century. In 1952, the Lyon-Brand Milling Company was acquired by the General Mills company, which continued to produce Rising Sun Flour for a time before eventually discontinuing the brand. Today, Rising Sun Flour is considered a collector's item by some, and vintage bags of the flour can sometimes be found for sale online or in antique shops.
May 12th, 2023
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